March 7, 2024

What is email warm-up? Why is it necessary?

Discover the importance of warming up your email to improve deliverability and establish a reputable domain.

Email warm-up is a strategic process designed to gradually increase the volume of emails sent from a new email account. This practice is essential for establishing the account's reputation with email service providers, thereby reducing the likelihood of emails being flagged as spam.

The necessity of email warm-up stems from the limitations imposed by email service providers like Google and Microsoft on new accounts. These providers restrict the number of emails that can be sent from a fresh domain to between 10 and 20 emails to prevent spamming activities. Without proper warm-up, there's a risk that an account could be restricted or blocked, undermining its effectiveness for investor communication.

The features of our email warm-up tool include:

  • Building credibility and ensuring better email deliverability by gradually increasing sending volumes.
  • Strengthening the overall reputation of your domain.
  • Continuous monitoring to ensure emails from your domain land in the primary inbox, not in spam.
  • Daily processes that mimic natural human conversation, enhancing the likelihood that your emails are received favorably by recipients' email services.

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