Should we include a Calendly link directly in the cold email?

No, it's best to avoid including a Calendly link in your initial cold email.

Here's why:

1. Spam Filters: Just like attachments, links can trigger spam filters, especially in cold emails. This can result in your email being marked as spam and not being seen by the investor.

2. Interest and Coordination: If the investor is interested in your pitch, they will reach out to coordinate a meeting. They might share their Calendly link with you, ask for your availability, or have someone from their team contact you to set up a time.